The Selected in Seconds Authority Brief

If your experience is impressive but buyers still hesitate, this will explain why.

Discover why seasoned executives get misplaced in seconds — and what to fix in 15 minutes.

GET THE AUTHORITY BRIEF

Make your value obvious in seconds.

Trusted by fractional executives and senior operators to improve authority, placement, and pricing leverage.

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You have led at VP, CMO, COO, CRO, CCO or similar levels.You solve complex, strategic problems.You should be the clear choice for a small number of well paid, well aligned fractional or advisory roles.

Instead:

  • You are treated like a generalist consultant or senior manager
  • You are shortlisted for the wrong level of work
  • You are underpriced and underplaced, despite decades of experience
  • Your LinkedIn and authority footprint feel accurate to you, but buyers do not recognize you as the answer to a defined senior problem

This is not a capability issue. It is a placement issue.

The Selected in Seconds Authority Brief is a short, diagnostic guide that shows you why serious buyers do not see you quickly enough as a strategic executive, and what to change so you are scanned and selected in the first 5 seconds.

What this brief will help you see

This is not a personal branding pep talk. It is a clear lens on why experienced operators over 40 get misread and overlooked in the current market.

The Experience Paradox

Why the more experience you have, the more your LinkedIn and authority assets blur into generic seniority, quietly pushing you into "consultant" territory instead of "strategic executive."


The 5 Second Scan

How serious buyers actually evaluate you in the first 5 seconds, what they scan for, and the specific signals that mark you as an executive level solution rather than a freelance resource.


The SEEN Model™

A practical framework for shifting your positioning so you are:


- Specific Authority Signal: a clear first glance statement of who you are, who you are for, and what mandate you own

- Executive Positioning: language and narrative that consistently signal an executive tier, not a consultant tier

- Evidenced Credentials: concrete proof, roles and outcomes that back up your claims at the level you want to play

- No Friction: simple, consistent next steps that make it easy to move from interest to a conversation


Invisible vs. "Immediately obvious" positioning

How to spot cues that make you look invisible, misaligned or generalist, and what it looks like when your profile presents you as the clear strategic answer in a niche.


Your Authority Gap

How to diagnose the gap between the level you actually operate at and the level your current footprint suggests, so you can correct it without becoming louder, gimmicky or personality driven.

Inside this brief, you will see:

After reading, you can expect to:

  • Recognize the specific elements of your LinkedIn and website that downgrade you from "strategic executive" to "consultant" or "senior manager"
  • See why buyers hesitate, lowball, or slot you into the wrong roles even when your experience is a match
  • Identify a small set of precise changes that make you easier to select, at the right level, in the first 5 seconds
  • Articulate your value in terms of strategic outcomes and executive scope, not tasks or functional labels

Who this is for

  • Have led at VP, C level or similar, and are now in or moving into fractional, portfolio or advisory work
  • Are 40+ with 15+ years of operating experience across growth, revenue, product, operations or customer functions
  • Suspect they are underpriced or repeatedly shortlisted for the wrong level of opportunity
  • Want a precise, non fluffy diagnosis of why their current positioning does not match their true level

This brief is designed for experienced operators who:

What you will get

  • A concise PDF brief
  • Approximately 20 pages, designed to be read and applied in under 30 minutes
  • Professional, example driven explanations with no filler or storytelling for its own sake
  • Clear definitions of the Experience Paradox, the 5 Second Scan and the SEEN Model™
  • Practical questions and lenses you can apply directly to your LinkedIn and authority footprint

This is not a long ebook or a course. It is a focused diagnostic tool to help you see your authority placement and position the way a serious buyer does.

Request the Selected in Seconds Authority Brief

Get immediate access to the brief and see where your current footprint makes you look invisible, underpriced, or underplaced.

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Make your value obvious in seconds.

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